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In this guide you’ll learn the methodology behind predicting customer purchase intent, affinities, and preferences. This is a powerful underpinning of modern marketing and personalization.

  • What systems of methods are used to deduce affinities and intent? How would machine learning process the data to make those predictions?
  • Where does human intuition and heuristics fit into the picture?
  • What data categories are frequently used in a robust model for predicting customer behavior? What might you not be using?

Build your understanding of how to utilize data for better marketing optimization and personalization. Get the guide!

In this guide you’ll learn the methodology behind predicting customer purchase intent, affinities, and preferences. This is a powerful underpinning of modern marketing and personalization.

  • What systems of methods are used to deduce affinities and intent? How would machine learning process the data to make those predictions?
  • Where does human intuition and heuristics fit into the picture?
  • What data categories are frequently used in a robust model for predicting customer behavior? What might you not be using?

Build your understanding of how to utilize data for better marketing optimization and personalization. Get the guide!

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Guide

Data Methodology for Determining Shopper Affinity and Intent