In this guide you’ll learn how to predict customer purchase intent, affinities, and preferences. This is a powerful underpinning of modern marketing and personalization.
- What systems of methods are used to deduce affinities and intent? How would machine learning process the data to make those predictions?
- Where does human intuition fit into the picture?
- What data categories are frequently used in a robust model for predicting customer behavior? What might you not be using?
Build your understanding of how to utilize data for better marketing optimization and personalization. Get the guide!