fbpx

Get the Guide

In this guide you’ll learn how to predict customer purchase intent, affinities, and preferences. This is a powerful underpinning of modern marketing and personalization.

  • What systems of methods are used to deduce affinities and intent? How would machine learning process the data to make those predictions?
  • Where does human intuition fit into the picture?
  • What data categories are frequently used in a robust model for predicting customer behavior? What might you not be using?

Build your understanding of how to utilize data for better marketing optimization and personalization. Get the guide!

In this guide you’ll learn how to predict customer purchase intent, affinities, and preferences. This is a powerful underpinning of modern marketing and personalization.

  • What systems of methods are used to deduce affinities and intent? How would machine learning process the data to make those predictions?
  • Where does human intuition fit into the picture?
  • What data categories are frequently used in a robust model for predicting customer behavior? What might you not be using?

Build your understanding of how to utilize data for better marketing optimization and personalization. Get the guide!

Learn with us

 

From our team to yours, we aim to provide you informative content that helps to engage and educate. If you’d like to talk to a specialist on our team to learn more, please contact us here or email sales@jarvisml.com.

You may also like this piece!

Check out this piece of content, or head over to our blog to see more.

You’re in good company

Twiddy Logo

Guide

How to Map Shopper Preferences to Purchase Intent